There have always been cheating scandals in Hollywood and bad publicity of celebrities all through media outlets from magazines to entertainment news shows. When it came up that Ashton Kutcher cheated on his wife Demi Moore of 6 years, media outlets couldn’t get enough of the this story. This cheating scandal had media presenting negative publicity about Kutcher and how unfaithful he was to his wife.
News of Kutcher’s cheating ways was first introduced last September where a popular magazine, Star reported him having an affair with a 21 year-old brunette. It was later found out that the woman was Brittney Jones and according to the website Radar Online, the pair hooked up in Ashton Kutcher’s and Demi Moore’s house on their couch.
A year later during September of 2011 another cheating scandal came out, with more details and more believability presented by the media. Was this scandal true? Did Aston Kutcher cheat on Demi Moore? This was big news that hit Hollywood and media outlets didn’t stop covering Kutcher and his alleged affair.
TheDirty.com was the first media outlet that introduced the story that Kutcher supposedly hooked up with 23 year-old Sara Leal. After this website surfaced the story, more and more media were spreading the news. Magazine after magazine had new front-page covers and new stories stating that Kutcher was caught cheating on Demi on their anniversary. Here is just one magazine article, which gives all the details of the alleged affair and here is a newspaper article stating the affair as well. This video also talks about Kutcher’s mistress. These are just the few media outlets giving Kutcher bad publicity.
After the alleged cheating, people began to wonder if Kutcher and Moore were going to get a divorce because of how much coverage this incident got. Questions were answered on November 17, just two months after the alleged affair when Demi filed for a divorce. The cheating was actually true? We don’t really know yet since it still is such a recent story, but is very likely. TMZ’s article reported that the cheating scandal was to blame for divorce. Here is a video from TV, which talks about the couple’s divorce in more detail.
Kutcher has been receiving bad publicity ever since. He also is receiving bad publicity over unauthorized advertisements in his new role in Two and a Half Men. According to E! Online Kutcher managed to sneak advertisements onto his character’s laptop on the second episode he was on. The stickers on Kutcher’s laptop promote social media websites like Foursquare, Flipboard and GroupMe, which Kutcher has financial stakes in all of these companies featured on the Laptop. CBS stated that they had nothing to do with these advertising tactics. Kutcher is being looked at as sneaky, and receiving negative publicity for doing this little stunt.
Some people say all this bad publicity in the cheating scandal was just to promote his new role in the show Two and a Half Men. Either way, it is just too much coverage by the media and Ashton Kutcher should have his right to privacy. Campaigns need to be made that show Ashton Kutcher is a good guy and that he is being looked down on upon more than he should be from all the negative media being directed towards him.
To reverse the negative publicity I think we need to show how good of an actor Ashton Kutcher is. With his new role in Two and a Half Men out and new movie New Year’s Eve coming out, we can show how hard he’s worked on both jobs. We should take his acting in more consideration rather than his personal life, because that’s why he’s famous; because of how well of an actor he is not because of his personal life. Magazines, websites, and entertainment news shows should show how hardworking Kutcher is, and that his career is most important to him. These media outlets should also showcase all the work he has done in the past years, from acting to all the charities he donates to such as Habitat For Humanity and St Jude’s Research Hospital. This campaign can show how successful and thoughtful he is in his life.
The campaign can also compare him to the crazy Charlie Sheen whose spot he pretty much took over in Two In A Half Men. Kutcher didn’t do anything nearly as badly as Sheen, and it is still not actually proven that Kutcher cheated on Demi. The campaign can showcase how in love Ashton and Demi were from presenting pictures of them happy together. After making these assumptions the campaign can state how Demi and Ashton’s marriage ended because of long distance with both of their work schedules. The campaign can show both of their work schedules and how hard it is to keep a long distance marriage with barley seeing each other.
The new campaign can backfire though. The alleged mistress could start talking again, and Demi can start talking about her and Kutcher’s failed marriage. It can quite well be proven that Kutcher did cheat on his wife, and that they did not get divorced because of their work schedules. Lying to the public is unethical, but as of now, no one really knows why the divorce happened other than the alleged cheating.
Either way Kutcher did tweet about Demi saying, “I will forever cherish the time I spent with Demi. Marriage is one of the most difficult things in the world and unfortunately sometimes they fail”. This shows that Kutcher did do something right during his time of bad publicity. He is showing that no matter what, he cares about Demi and had an amazing, unforgettable marriage with her.